For many many years, the conflict between the Native Americans and American sports teams and product producers has been a big deal. Native Americans find it offensive to associate their name with almost anything. Now this is not true for all Native Americans, some find it as an honor that people would use their culture and race as a way to get people to buy their products. Many of these products that there are controversies over are cars, such as the jeep Grand Cherokee. Another product that there are disputes over are foods and drinks, for example Crazy Horse Malt Liquor. Also Many Native Americans find it offensive when people design a clothing line based off of them, such as Urban Outfitters has done with their Navajo line.

                The Jeep Grand Cherokee is an suv that has been in America for decades. It has always been known as a rugged, off road capable car. While this car is very popular among Americans it is not as popular with the Native Americans. They find it offensive that people would use their Indian name and name a car after it. Indians are known for being very resourceful and tough themselves, they could move their tribes all over the place and tough it out in any kind of condition. I believe that this is what jeep was going for when they decided to name the nicest SUV. I believe it should be taken as a complement but the Native Americans take offence to it. I also see where the Native Americans are coming from with the way they have reacted to the naming of the Jeep Grand Cherokee. You would never see a car manufacturer going and coming up with a name for their tough SUV and naming it The Great African American.  That would be taken very offensively throughout the nation and there is no way that the car would ever be produced.

                Another thing that has caused an uproar in Native American communities is the way that tobacco and alchahol  companies name their products after Native Americans. Examples of this are Crazy Horse Malt Liquor and Chewing tobacco named after native Americans. This has not been taken lightly among the Native American communities. I can Understand this because it is almost like they are taking the Native American race and using them as a way to get people to buy their alchohal. Its like these companies think because they put an Indian on their bottle or bag that people will want to buy it. No alchohal company would put an important person in the History of African Americans such as Martin Luther King on their bottle because that would cause a huge uproar. It would never even get to the point of production of the product because somebody would stop it because it would offend many People.

                Clothing of Native Americans is very recognizable, it was a certain style that everyone can spot. The Clothing Company of Urban Outfitters Opened up a Navajo line. In this line of clothing of theirs everything  is molded after their interpretation of the Navajo Indians. This has just recently been a problem because native Americans don’t like the fact that people would try to model clothes after them, especially in the way that they were doing this because the clothes didn’t actually look like Indian clothes. There are two sides to this argument. Many people find it to be very flattering that Americans would try to duplicate a style of clothing that is so specific to the Indians. On the other hand Many Indians find it to be an insult.

                This will always be a conflict because People are not worried about upsetting the Indians as long as slapping a picture on the side of a bottle will get people to buy their drinks or their clothes. You would not find Americans using any other race as a product emblem. This is because The Indians opinions is something that has never been taken very seriously. Just like when America was colonized Indians were just kicked off of their land their opinion was not taken into consideration.  Until this conflict is largely addressed people will continue to offend the Native Americans in this same way.